Export growth of 198%, Sunlong Automobile continues to focus on overseas layout

The growth of the domestic commercial vehicle market is relatively slow, and industry competition is further intensifying. It has become a consensus in the industry to vigorously explore overseas markets. Sunlong Automobile, a subsidiary of Dongxu Optoelectronics, is committed to its overseas development strategy and continues to focus on expanding into overseas markets. Data shows that in the first half of this year, Sunlong Automobile's overseas sales performance was impressive, with exports increasing by 198% year-on-year.

Continuously deepening cooperation and striving to explore new opportunities

Since the beginning of this year, Sunlong Automobile has shown strong appeal in overseas markets, with continuous large cooperation orders in the Americas, Middle East, Southeast Asia and other regions, demonstrating the increasing international influence of the Sunlong brand. In the new round of energy transformation, it is empowered by core new energy technologies to accelerate its penetration into overseas markets.

At the beginning of 2024, Sunlong Automobile signed an order worth 20 million yuan with a large group vehicle user in Mexico, achieving a significant breakthrough for Sunlong in the American market. The first batch of 56 vehicles delivered received unexpected market feedback, laying the foundation for Sunlong Automobile's long-term strategic development in the American market.

The Middle East, as the hub for the implementation of China's "the Belt and Road" initiative, has brought more opportunities for commercial vehicles to go to sea. In the first half of this year, Sunlong Automobile teamed up with more than 10 partners to deeply cultivate the Middle East market and organized a team of experts to travel to various countries in the Middle East for exchanges. With the delivery of 50 light passenger cars in the United Arab Emirates, the markets of Cote d'Ivoire, the United Arab Emirates, Ethiopia and other countries have responded rapidly, and currently 300 bus orders have been secured.

With the rise of the overseas tourism market, Sunlong Automobile continues to focus on the Southeast Asian market, with orders from regions such as Thailand and the Philippines overwhelming. Especially in the Thai market, Sunlong Automobile has expanded its market presence by more than 2 years on the basis of its original 8000 vehicles. Through precise entry, it has successfully risen to become a leading force in the field of electric buses by collaborating with various types of partners on different segmented markets.

Fragrant butterflies come from Wugao, and the wind must come

Sunlong Automobile has won the trust of numerous users and overseas countries with its product advantages of comfort, safety, reliability, and economic durability, as well as 360 degree proactive "accompanying" services. In addition to ensuring basic sales in overseas markets at multiple levels such as brand strategy, research and development technology, and product quality, Sunlong Automobile is also diversifying its layout in marketing, channels, and markets to open up new growth poles.

The construction of overseas markets has mainly been reorganized from the aspects of operation mode, brand building, product positioning, and service support ontology. For example, in the face of differentiated demands from overseas market customers, local regulatory requirements, and complex regional environmental characteristics, Sunlong customizes suitable product strategies and after-sales service models for customers to accurately meet their needs.

In terms of vehicle usage and after-sales maintenance, in order to keep all vehicles in the best operating condition, Sunlong has appointed resident engineers to provide training to local drivers in batches on driving operations, daily inspections, fault handling, maintenance, and other services. We also provide a complete set of operational solutions for overseas customers through the transportation of local technical personnel to visit and train in China, as well as cooperation with local maintenance service providers, allowing the world to see the "new paradigm" of Chinese buses going global. In addition, by reserving sufficient spare parts inventory and establishing a service and spare parts network worldwide, we further strengthen our service guarantee capabilities.

In terms of brand building, the brand image and value are disseminated through multiple channels such as building official overseas websites, social media matrices, and search engine optimization to maintain efficient interaction with overseas users and potential consumers. It is worth mentioning that every September, Sunlong Automobile will appear on time at the China ASEAN Expo, reaching out through physical activities such as dealer events and international exhibitions, building a comprehensive and multi-level brand communication system, and enhancing brand awareness and reputation.

In addition, with the accumulation of internal industries within the group, Sunlong Automobile has obvious resource advantages. Dongxu Optoelectronics has entered the field of new energy vehicles through the acquisition of Sunlong Automobile, successfully opening up the industrial chain loop of "graphene materials, car glass, charging piles and energy storage equipment, lithium-ion batteries, and new energy vehicles", and can provide customers with a complete set of commercial vehicle supporting operation solutions.

New situation, new opportunities. In the era of technological innovation, Sunlong embraces globalization with its new overseas strategy and promotes the internationalization of Chinese commercial vehicles. Looking towards the future, Sunlong Automobile will continue to strive to enhance brand awareness and overseas market share, achieve more outstanding performance, and bring more surprises and value to global users.